Skip to content

Privacy Policy


We respect your privacy

– We never share your name or email with any third party.
– We only send emails for the options you request.
– You can unsubscribe from future emails if you choose.

Who are we?

Our website address is: Reach us via this contact form.

What personal data we collect and why we collect it:


Our website platform uses cookies to ensure that you get the best experience on our website. If you continue to use this site we will assume that you are happy with the use of cookies. We display a warning of this when you visit our site.

Webforms and Comments

When visitors complete a form, send a message or leave comments on the site we store that data but the web software we use also records with the visitor’s IP address to specifically help with spam detection (ie. detecting repeated submissions from the same internet location).

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


Google Analytics: We use third party services from Google Analytics. The reason is just to check which countries our visitors are from so we can figure out if we can provide services to those regions in future based off the website audience and interest from those regions. Google Analytics now offers a minimum data retention time of 14month which we have opted for. We intend to keep the minimum amount of information on our visitors (monitoring popularity and the general location of visitors is the most relevant information.)

Who we share your data with

All data including your name and email address are not shared with third parties. When you submit a form we use Amazon Web Services to respond to your request and this will include the name you submitted. If it’s a contact email it will include your original message along with our reply.

How long we retain your data

We obtain data through our website contact forms and that is regularly cleared from our website and then stored offline on an encrypted drive to form our email list. We delete any spam entries from any obvious bots and false names. The main reason why we ask for your name is so that we can address you correctly if we send you a future email and so that you can tell if the email is a genuine one that you actually requested.  On our web forms we ask whether you are interested in receiving information about future products (LUTS and Colourist Training) so that we can send the appropriate announcements you requested. We immediately delete your email from our list if we see that you have answered ‘No’ to communications on your form submission. The rest of the data we keep indefinitely. If you request to unsubscribe from future emails then your email address and name are deleted.

What rights you have over your data

You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. As this website currently has no ‘log-in’ or web-store service we hold only a minimum of information about you but you are certainly welcome to question and request what we have as long as your email address corresponds to our records (you would need to prove who you are before any information could be released to you)

Your contact information and where we send your data

Your contact information is never shared with third parties and is only for our use to contact you or send you the information you requested. We use Gmail to respond to any web form submissions so your email address and name will be included.

How we protect your data

We use SSL Certificates to secure our site and direct you to our secure HTTPS connection. You will see a ‘lock icon’ to the left of our web address in your browser bar.

Visitor data (Form Submissions) are regularly cleared from our online web server. The data is then stored offline to create our email list (using an encrypted drive in order to review entries and look for errors).

What data breach procedures we have in place

We regularly clear user data from the server. The offline data is then stored in an encrypted drive to prevent access.

What third parties we receive data from

Only Google Analytics as mentioned above but we continue to look into alternatives to this as more reliable private services becomes available for small websites. Amazon Web Services handles our email delivery (if you submit a web form requesting download links or a contact form your message passes through their servers to your email inbox.)

What automated decision making and/or profiling we do with user data

We use Amazon Services to drive our web-forms. Amazon’s email servers can sometimes reject spam and deny the transmission of an entry, possibly based off the content entered. In addition, third party anti-spam services are also used on this site to combat email spam.

For Tips on how to improve your online privacy consider visiting… and